What Is xG (Expected Goals)? A Simple Explanation
Expected Goals (xG) is the most important stat in modern football analysis. Here's what it actually means, how it works, and why you should care about it.
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xG explainers, data deep-dives, and analytical takes on the beautiful game.
How the Poisson Distribution Predicts Football Scores
The Poisson distribution is the mathematical backbone of most football score prediction models. Here's how it works, explained without the jargon.
Understanding Value Bets: When the Data Disagrees With the Bookmakers
What does it actually mean when a bet has 'value'? We break down implied probability, expected value, and how to identify when the data and the odds don't align.
The Best Free Football Data Sources for Analysis
Want to start analysing football with data? Here are the best free sources for xG, stats, odds, and everything else an aspiring football analyst needs.
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